Case Study | B2B + B2C Customer Preference Research

The Client, a Midwestern physical therapy provider with multiple locations and diverse specialties, desired to understand why their customers chose them instead of their competitors, as well as if there was opportunity to capture additional patient volume. Their customers are both B2C - patients and consumers, and B2B - Orthopedic and Primary Care providers. The Client desired to care for more people but wanted to understand if their growth should be through expanded hours; additional locations; more specialties; new program and/or service development; and/or stronger referral relationship with provider groups through increased trust and understanding.

View the PDF to learn how Augustus provided a solution to support the Client's growth.