The Client, a non-profit health system with a large physicians group located in a different community than the system-owned hospital, was at a critical point for growth. The Client needed to understand who the community was, their thoughts on The Client, along with ways to engage the community in meaningful ways that aligned with The Client’s strategic growth goals. The Client was considering options of building a freestanding E.D. or an ambulatory surgery center. The Client was unsure on their Net Promoter Score in the community, what possible location would be the best choice, and if there was enough consumer preference to see an ROI on the expansion.
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