Why Employee Engagement Must Be Meaningful to All Stakeholders

Employee engagement is a routine goal for most organizations. For some, they go a step further and put employee well-being as a priority for culture and organizational goals. The majority of companies understand their employees are their most valuable asset. Considering the average American works 1,790 hours per year or 20% of their life each year, it is important for leaders to understand their role in their employee’s well-being. The good news for organizations who focus on increasing employee engagement is that Gallup research reports "highly engaged workers who log well over 40 hours will still have better overall well-being than actively disengaged workers who clock out at 40 hours."

Research, however, informs the real opportunity is for employee engagement that benefits not only the employee, but the business, their community and prospective audience as well. Simply put, employee engagement is your differentiator and key to success well into the future. Employee engagement is measured by the emotional commitment employees have to the company and its goals. Engaged employees give discretionary effort - they empathize, go beyond the call of duty, and in turn create brand ambassadors, including themselves.

There are many reasons to make a case for efforts aimed at employee engagement. In a 2011 Society for Human Resource Management study, companies with strong corporatize citizenship programs had better morale, more efficient business processes, stronger public image and better employee loyalty. The ROI is there, the question is what are is your organization doing to benefit both your business and your employees.

Download the White Paper to learn more about the importance of meaningful engagement as it applies to your business growth and community well-being.